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Cadam Design
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client study: the honest kitchen

Awards:
Rockport Press award: Top 1000 Packaging Design
2014 Family Choice Awards: Best Natural Food Pet Company
Pet Food 2.0 Innovation Award for New and Improved Packaging

One of my earliest and longest-term clients, The Honest Kitchen, is a brand that I am so proud to have built from the ground up and helped to creatively shape into the multi-million dollar company it has now become. For over a decade, I helped to set the visual tone for a breadth of identity, packaging and collateral items that shaped the popular pet food brand, including:

Brand Identity + Logo; Iconography Set; Brand Guidelines; Collateral: Brochures (POS/POP), Tradeshow Booth Design; Merchandising Displays; Distributor Promotions (B2B, B2C); Wearables; Advertising; In-Store Displays; Product Packaging (Food Grade); Internal Communication Materials

 

HK733_Halcyon_10lb_FN.jpg
HonestKitchen.png
HK_Guidelines.jpg
HonestyBooklet.jpg
HK_Boxes_202.jpg
HK_Boxes_203.jpg
HK_Boxes_204.jpg
HK_Boxes_205.jpg
HK_Boxes_206.jpg
HK_Boxes_207.jpg
HK_Boxes_208.jpg
HK_Boxes_209.jpg
HK_Boxes_2010.jpg
HK_Boxes_2011.jpg
HK_Boxes_2012.jpg
THK dogs Jan. 2015- WEB 211.jpg
HK15.jpg
HK16.jpg
HK_CanvasToteBag.jpg

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